Fabergé: The Ultimate Historical Luxury Brand
17 Thursday Jan 2013
While visiting my hometown of Detroit over the holidays, it was a goal of mine to visit the Detroit Institute of Arts, one of the many hidden gems within the city. It was quite the pleasant surprise to discover that the featured exhibition was Fabergé: The Rise & Fall, a descriptive history and collection of items from the renowned historical Russian jeweler Peter Carl Fabergé.
Fabergé was not only a jeweler and artist, but also an ingenious businessman who created one of the most powerful and influential luxury brands in history. Fabergé eggs became a common gift in the palace of Tzar Nicholas II of Russia every Easter due to their precious materials and meticulous design. As once said by the designer himself, “expensive things interest me little if the value is merely in diamonds and pearls.”
From these highly acclaimed royal trinkets exploded a lifestyle brand that grew to include everything from picture frames and cigarette cases to candle holders and parasol handles. Not only was there a product for every occasion, but also a price range for every person as Fabergé experimented with lower cost materials with extremely similar qualities in order to reach a broader market. The most popular items were small, intricate egg pendants that resembled the royal Easter eggs, allowing even the common person to possess a bit of luxury. Although materials were substituted, his design didn’t falter, Fabergé never made any two objects alike.